CBA tries to manipulate the press
May 1, 2008 by michaeljohnmitchellREAD about how CBA migth be punishing the Daily Telegraph for its reporting of the sexual harassment claim against two former CBA executives
Bank’s general manager of marketing, Mark Buckman, refused to be drawn on claims within the advertising industry that the bank had pulled its advertising budget from News Ltd’s The Daily Telegraph because of its treatment of a sexual harassment story involving a former marketing executive at the bank.
Mr Buckman also indicated to the Herald he was considering his candidacy for chairman of the Australian Association of National Advertisers, a position which is also being contemplated by News Ltd’s group marketing and circulation director, Joe Talcott.
Mr Talcott and Mr Buckman are considered the most likely candidates to take over from the retiring chairman and head of marketing at Nestle, Ian Alwill. Both men have said they will be seeking each other’s advice and from members of the association on the outcome.
Mr Talcott told the Herald last week he was keen to head the peak advertising body in Australia, but was concerned about potential conflicts because of his position at News Ltd.
“I’d be interested, but on the other hand there is no mistaking the fact News Ltd is a media organisation,” he said “What I don’t want is some type of conflict. That’s what I’m grappling with.”
His first conflict has already surfaced. He and Mr Buckman both serve as the association’s joint deputy chairman.
When asked about the Commonwealth Bank’s advertising boycott of The Daily Telegraph, a News Ltd spokesman said the company had no comment.
Mr Buckman was equally blunt. “I have no comment on that. That’s all I’m saying.”
The sexual harassment case is before the Human Rights and Equal Opportunity Commission.
Although refusing to be drawn into the stoush with News Ltd, Mr Buckman tentatively flagged his interest in the top job at the association.
“We need to work through the appropriate leadership to succeed Ian,” Mr Buckman said. “That may or may not be me. The [association's] board is going to explore all that … I certainly have an interest as far as protecting commercial free speech of marketing.
“For a $30 billion industry, which is what the Australian industry is, there are lots of people who sit on the sidelines. As a united organisation, we will have a better chance of protecting commercial free speech. Otherwise we will be prone to more regulation.”
